As universities across the country prepare to welcome a new wave of students this fall, property managers in the student housing space are also getting ready to meet the demand of both new and returning residents. According to Gitnux.org, 69% of college students lived off-campus in 2019 (pre-pandemic). And as on-campus housing options begin to mirror many of the perks traditionally found off-campus, it’s more important than ever for property managers to differentiate themselves.
In other words: this is your time to shine, and at ePremium® Insurance Agency, we’re here to make sure you shine bright.
The Competition
Off-campus housing has long offered greater autonomy, flexibility, and personalization. But today’s on-campus housing is catching up. Many universities are investing in modern residence halls that include once-exclusive off-campus features, such as in-suite kitchens and even in-unit washers and dryers.
To stay competitive, property management companies, or PMCs, must evaluate how their offerings compare and go beyond what’s becoming the new standard.
The Amenities
Today’s students are looking for more than just four walls and a roof. Here are a few key amenities that can help your property stand out:
- Connectivity: High-speed internet is no longer a luxury; it’s a necessity. Whether for coursework, gaming, or streaming, students expect reliable Wi-Fi for all their connected devices.
- Smart Technology: Features like smart locks and thermostats help create a seamless, tech-integrated experience that students increasingly expect in their homes.
- Community Spaces: What makes campus life vibrant? Common areas, fitness centers, and hangout spots. Be sure your off-campus property offers similar spaces to build community and compete with on-campus life.
- Modern Perks: Think beyond the basics. In-unit smart TVs, USB charging outlets, or even package lockers can make a big difference in student satisfaction.
Your Reach
Great amenities mean nothing if students don’t know about them. So, how do you get the word out?
Many universities maintain off-campus housing directories and host events to connect students with local landlords. Reach out to your local university’s residence life office to ensure your properties are listed and visible to students seeking housing.
Your Own Perks
While it’s clear that perks help attract students, did you know that ePremium® also offers exclusive benefits for property managers of off-campus student housing?
Our IRIS software helps reduce administrative headaches and integrates with many popular property management systems used in student housing. It streamlines paperwork and simplifies the day-to-day so you can focus on leasing and resident satisfaction.
We also offer a comprehensive renters insurance policy designed specifically for student renters. Instead of watching parents cobble together multiple policies for liability and contents coverage, you can direct them to ePremium®. Our enhanced policies cover a wide range of situations including pet damage, water damage, and even bed bug remediation.
Want to learn more? Give us a call at 1-800-319-1390 and let our team support your properties and your residents.